Is Source Music “Sabotaging” LE SSERAFIM Sakura’s Career? Fans Believe So And Demand More

Fans feel Source Music mismanaged the global star.

Netizens speak on behalf of THE SERAPHIM‘s Sakura after watching his latest “FIM-LOG,” where the LE SSERAFIM member candidly comments about receiving an invitation to a Louis Vuitton The event led fans to a shocking revelation.

LE SSERAFIM’s Sakura | @39saku_chan/Instagram

Sakura spent almost half of her life as an entertainer after becoming one of the J-Pop group HKT48members of the first generation of only 13 years old.

After becoming a member of a popular group FROM THEMand now a member of the leading fourth-generation group LE SSERAFIM, Sakura has established a strong and dedicated global fanbase.

Because of this, it is understandable that Sakura, as well as her fellow members of the trendsetting group, are sought after by companies and brands for deals.

Sakura is often photographed wearing luxury fashion brands Louis Vuitton and has modeled for the brand on numerous occasions. LE SSERAFIM even attended Louis Vuitton’s 2023 Pre-Fall Fashion Show together in Seoul.

After the group’s appearance at the event, Leftan influencer marketing platform, named Sakura the “most visible influencer,” generating an estimated $849,000 USD in EMV (earned media value, a metric used to determine the value of a social media post).

(From left:) LE SERAFIM’s Eunchae, Chaewon, Kazuha, Yunjin, Sakura at Louis Vuitton’s 2023 Pre-Fall Fashion Show

While filming the recently released “FIM-LOG,” Sakura received her invitation to Louis Vuitton’s 2023 Pre-Fall Fashion Show.

As she excitedly showed the invitation to the camera, Sakura revealed that she had received invitations like that before but had never been able to attend the events due to schedule conflicts. The caption stated that Sakura was invited but was unable to attend the Louis Vuitton event in Paris.

Instead of attending Louis Vuitton’s Paris Fashion Week Fall-Winter 2023 Women’s Collection aired on March 6, 2023, Sakura is set to film LENIVERSELE SSERAFIM’s web variety show.

As a luxury fashion show held in one of the world’s fashion capitals is an experience that could lead to further opportunities, global coverage, and recognition, FEARNOTs express their outrage that Origin of Music will turn down the profitable opportunity for Sakura instead of fixing the LENIVERSE filming schedule or filming with four members instead.

While Sakura has officially modeled for Louis Vuitton on numerous occasions, there has been no official announcement that she has been named a brand ambassador, contributing to fans’ frustration that Source Music turned down the opportunity for Sakura.

Many fans feel that Sakura is being mismanaged, and some have expressed that they believe the talented star is being sabotaged. Seeing her global influence, many feel that the full potential of the opportunities available to Sakura are not being explored or utilized.

With many concerns, including fears that the decreased opportunities for Sakura will lead to fewer offers from brands, netizens are calling for more opportunities and individual schedules for Sakura. They are calling for better treatment of Source Music’s global star.

Idols Get Dirty


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